Business Intelligence (BI) software brings about a complex mix of useful data, results, and even more questions. We pull reports quarterly, monthly, daily and sometimes hourly but what does all the data mean. Is it enhancing our business? Or, is it just pretty diagrams decorated with numbers?
We tend to ask ourselves a variety of questions when looking at data:
- How should I interpret this?
- What is the data telling me? Do I see a trend or is this just a blip?
- Furthermore, how should I use the data in business decision making?
All of these unknowns can hinder business growth and revenue. Find out from experts how they are measuring success using BI tools and how long you should let your data developer in order to make accurate conclusions.
Business Intelligence solutions like Rocket® Discover allow you to explore your data resources and track them from the point of origin. You can see trends over time and compare them to pervious data points.
From this information you can make decisions that impact your business and change behavior.